Singapore Games Association (SGGA) is proud to present the inaugural edition of Singapore Games Week (SGW). SGW 2021 will see a lineup of activities, held from 11 to 31 October, to celebrate the local game industry players and its communities. Held in conjunction with gamescom asia, the festival aims to showcase Singapore’s vibrant games industry to the public, as well as the international gaming community.
“We conceptualised SGW as a celebration of the business aspect of the Singapore games industry, as well as give its awesome communities a platform to reach out to the masses. This year’s event will be held online. We hope SGW can grow into an annual experiential opportunity for both industry players and the general public to better understand our local games industry – so come attend, participate, or even organise a fringe event with us! At the same time, we hope
to also showcase Singapore’s games expertise to the international games industry,” – Gwen Guo, SGGA’s chairperson.
Bringing the Games Industry Together
SGW 2021 will kick off on 11 October with the SGW Virtual Village. Visitors can create their own online avatars to explore the village, which will play host to Singapore-based game companies and communities that make up the local games ecosystem. The week-long SGW programme includes game design workshop “The Paper Playground” by AlterCulture Studios, community activities by Gank, a Treasure Hunt to win prizes and daily online screenings of gaming-themed documentaries and films. The SGW Virtual Village will remain open till 31 October, and access is free to the general public.
From 14 – 17 October is gamescom asia, the first Asian satellite event of the world‘s largest computer and video games festival, Gamescom. Singapore Games Association will host a hybrid Singapore Pavilion at the event, and invites all Singapore-based gaming and esports startups and SMEs such as game development studios, esports production companies, and platforms to exhibit. Singapore Pavilion exhibitors will have access to gamescom asia’s B2B platform, exhibition space and conference sessions. SGGA members will enjoy heavily subsidised rates of up to 70% to exhibit. Companiescan sign up now at hello@sgga.org.sg.
The Asia Games Awards, organised by SGGA in partnership with gamescom asia, closes the festival on a celebratory high. To be held virtually on 17 October, the awards recognise the best in Asia’s games scene – be it games, events, gaming and esports, esports achievements and more. Open to companies from the Asia region (East Asia, South East Asia, South Asia, Central Asia), submissions must be for events, games (unreleased or recently released) and projects that
occurred between January 2020 to August 2021 Award submissions will open on 9 September 2021, and more information can be found at sgga.org.sg.
During SGW 2021, SGGA’s Discord channel will play host to virtual networking sessions and welcomes anyone interested in the games industry to join in.
A new Normal – Games in our Daily Life
Over half of the world’s three billion gamers are in Asia Pacific, with the video gaming market in Singapore valued at US$327 million in 2020, according to Statista. To raise greater public awareness of how games can be part of everyday living and support local businesses, SGW 2021 is exploring opportunities to work with non-gaming industries, such as F&B and retail outlets, to co-host activities led by games industry partners. More details will be announced closer to date.
SGW 2021 is one of the key initiatives under SGGA to raise the profile of and facilitate the development of the Singapore games and esports ecosystem. SGGA is supported by Enterprise Singapore (ESG), Infocomm Media Development Authority (IMDA), and the Singapore Tourism Board (STB). Established in 2020, the non-profit, membership-based organisation aims to develop and support a sustainable gaming and esports ecosystem locally, while placing Singapore’s gaming industry on the world map.
Details and the latest updates on SGW 2021, SGGA and its initiatives are available at www.sgga.org.sg, and its social media platforms (bit.ly/SGGA-FB-Page, bit.ly/SGGA-LinkedIn, bit.ly/SGGA-Twitter, bit.ly/SGGA-Discord).
