EMERGE Esports, the Singapore-based esports talent management agency today announces their year-long partnership with leading competitive teams from China, LGD Gaming and EHome. The tie-up sees EMERGE Esports supporting the pro-esports teams in their competitive journey, which includes the upcoming ONE Esports DOTA 2 Majors for LGD Gaming. This is EMERGE Esports’ second pro-team signing in the month of March, following the recent partnership announcement with BREN Esports.
The partnership is a precursor to the development and growth of esports in Singapore and Southeast Asia, as it paves the path for more prominent and international players to enter the scene. EMERGE Esports will be providing and managing growth opportunities for the teams and athletes onboard, which includes connecting and collaborating with brands in the region.
EMERGE Esports’ position in the esports scene and market expertise makes the agency the most advantageous partner for the competitive teams. The agency looks to support the teams for all major titles which includes League of Legend, Honor of Kings, and CrossFire.
Broadening Reach in the Region
“We are thrilled to be teaming up with Singapore’s EMERGE Esports. We believe with this partnership, LGD Gaming will be able to touch the hearts of more esports enthusiasts in the region, and ensure we continue our winning ways in tournaments to come. We are also looking forward to collaborating on creative contents and spearheading positive impact in the gaming scene in Southeast Asia” – Trinity Wu, Head of Overseas Marketing, LGD Gaming
LGD Gaming is one of the four Chinese teams that has qualified for the ONE Esports Singapore Major, which will take place from March 27 to April 4, 2021 The team completed the final two weeks of 2021 DOTA Pro Circuit (DPC) China Upper Division with an incredible run, defeating regional rival and the crowned winner of 2019 ONE Esports DOTA 2 Invitational, Vici Gaming and finishing with 4-3 record against Elephant. LGD Gaming will be landing in Singapore to
partake in the very first international DOTA 2 competition since the DPC hiatus.
Growth of Esports in Southeast Asia
Chief Executive Officer (CEO), Roy Kek, says that EMERGE Esports’ next step in the Esports scene, “is an affirmation on the growth of esports in Southeast Asia. Having these Asian powerhouses wanting to strengthen their position and reach in Singapore and Malaysia shows how much potential and influence these markets have when it comes to competitive gaming”. Kek also shares, “With major tournaments springing back in action, the esports scene is gaining
great momentum in terms of viewership and reach. The increasing audience and engagement rates has resulted in an influx of non-endemic brands entering the esports scene. We believe the current dynamic will enhance the teams’ and supporting brands’ positioning in the region”.
EMERGE Esports caters to both ends of the equation — esports talents and brands. While the agency focuses mostly on content creation, talent and team management, it also advises onboarding brands on marketing strategies and innovative initiatives to best reach the esports masses in the region.
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