Ever heard of Kimi no Na wa (Your Name)? The animated film has received much fame, becoming the 5th highest grossing non-English film worldwide. Directed by Makoto Shinkai, the man is back with another project. Rather than a film, Makoto Shinkai has created a 30 second advertisement for Japanese construction company Taisei Corporation.
The advertisement takes place in Singapore. Watching and spotting multiple Singaporean landmarks throughout the ad is one of the cool parts about the advertisement.
Marina Bay Sands siol!
Got ArtScience Museum also!
The advertisement follows Japanese engineer Ayano. She is working in Singapore as part of the construction team building the Thomson-East Coast Line (TEL). The short ad highlights Ayano’s difficulty as she adjusts to living alone in a foreign country away from her friends. Haiz, poor thing sia.
Given that Makoto Shinkai is in charge of the ad, it is unsurprising that the ad has the same artistic style and music as Kimi no Na wa. As a result, Shinkai has created an ad that is as charming as the film despite its much shorter length. Oddly compelling for a 30 second video, do check it out. This time don’t need tissue like the film ah.
Despite being an advertisement, seeing Singapore being featured was pretty cool. Majulah Singapura!
Makoto Niitsu (新津 誠, Niitsu Makoto, born February 9, 1973), also known as Makoto Shinkai (新海 誠, Shinkai Makoto), is a Japanese animator, filmmaker and manga artist best known for directing Your Name, the highest-grossing anime film of all time and 2019’s Weathering With You, among other works such as The Garden of Words, Children Who Chase Lost Voices and 5 Centimeters per Second. He was listed by Variety as one of 10 animators to watch in 2016. A native of Nagano Prefecture, Shinkai studied Japanese literature at Chuo University, where he was a member of the juvenile literature club and drew picture books. He traces his passion for creation to the manga, anime and novels he was exposed to in middle school. His favorite anime films are Laputa: Castle in the Sky, Nausicaä and The Castle of Cagliostro by Hayao Miyazaki, The End of Evangelion by Hideaki Anno and Patlabor 2 by Mamoru Oshii