RSG (formerly known as Resurgence), a premier Singapore-based Southeast Asian professional esports organization announced leading pizza chain restaurant Pizza Hut Singapore as its latest partner. The one-year partnership will include community engagement events and customized streaming and video content. The collaboration aims to increase accessibility of esports talent and content, and draw in audiences from non-gaming backgrounds.
Marking Pizza Hut Singapore’s first foray into esports marketing, Pizza Hut will work together with RSG to promote greater awareness and visibility of Singapore’s esports talent, grooming both its players and content creators.
RSG brings to Pizza Hut Singapore its experience in creating engaging content to bridge the gap between brands and the gaming community. As part of the sponsorship, RSG will support Pizza Hut’s marketing efforts by curating a mix of offline and online community engagement events, as well as branded content across social media platforms and streams. RSG team jerseys will sport Pizza Hut Singapore’s logo as well. Esports fans can look forward to the new jerseys showcased in the upcoming Mobile Legends: Bang Bang M2 World Championship Singapore, which will take place in January 2021. RSG is among the two teams selected to represent Singapore, in a highly-anticipated tournament that will see teams from Japan, Brazil, Russia, and other regions around the world compete for top honours.
“The promising developments of esports in Singapore offers great potential for our young talents to grow and showcase their competitive skills, as well as to engage audiences of all ages. As one of the industry pioneers, RSG has and continues to do Singapore proud. We share in their passion to develop memorable experiences and we are happy to do our part to support the local esports community,” – Jayss Rajoo, Head of Marketing and Food Innovation of Pizza Hut Singapore.
“Gathering over a pizza as they play, or watch our teams in action, has been a common sight among our players and fans. We are honoured to take this love for food and top quality esports action to the next level, with Pizza Hut’s support. We look forward to the opportunity to inject positivity and bring exciting stories from the esports scene to a bigger audience.” – Founder and CEO of RSG, Jayf Soh
The announcement follows RSG’s latest rebranding efforts, as it shared plans to diversify its product offerings, scale up, and focus on fan engagements.
RSG is a Singapore-based professional esports organization operating across Southeast Asia that engages the gaming audience through esports teams and content creators. It bridges the gap between brands and the gaming audience to create exciting stories and sustainable careers within the esports industry.
Since inception, RSG has competed in over 200 tournaments with teams in different games across PC, Mobile and Console platforms. Its championship-winning Mobile Legends team is among the top 3 most-viewed esports teams in Southeast Asia, with over 970,000 peak concurrent viewers. RSG teams have qualified for regional and global premier and major tournaments and sporting events such as the 2018 Asian Games and 2018 Hearthstone Global Games, and won Singapore’s first Silver Medal for esports at the 2019 SEA Games.
An industry leader in supporting and uplifting esports in the region, RSG strives to challenge the narrative for esports and gaming in Singapore and the wider Southeast Asian scene through competitive and community excellence. Find out more about RSG at www.rsg.gg.
About Pizza Hut Singapore
Started in 1981 with our first outlet at Jalan Jelita, Pizza Hut Singapore is now the largest pizza chain restaurant with 77 outlets. We have an unmatched passion for and celebration of our pizzas. We aim to deliver not just a wide array of pizzas, pastas and other quality foods that are always fresh, but also a casual atmosphere that is fun and friendly. All these without compromising what good restaurants have always stood for service and customer satisfaction.
Over the years, our service, menu offerings and ambience have evolved in keeping up with times and trends. Since then, we have embraced the affordable casual dining concept where the emphasis is on creating a fun and engaging atmosphere for our customers. Pizza Hut is the favourite place to be at if you are looking to celebrate a special occasion, or simply a relaxing time with friends and loved ones. We aim to make every dining experience a truly memorable one for our customers. One thing that you can be assured of through the times is that we, at Pizza Hut Singapore will always listen to you- our most valued customers.
To find out more, visit https://www.pizzahut.com.sg/aboutus